Thursday, April 25, 2013

Summer Reading Opportunity with Edvest and the Green Bay Packers


We are excited to announce that for this year’s summer reading programs throughout Wisconsin, public libraries will partner with the Edvest College Savings Plan and the Green Bay Packers to promote your summer reading activities through media events, free promotional materials, advertising, and an Edvest scholarship drawing with great Packer prizes!
How it works:
1.       Sign up your library to participate. It’s easy!
2.       Edvest sends you a Summer Reading 2013 promotional kit including bookmarks, entry cards, and cut-out standing displays.
3.       On or before June 1, place the standing display in an entry area or near your children’s area. Use the bookmarks at check out and keep the online entry forms available (most of your patrons will likely prefer fast sign up online).
We need to know your participation by April 30 and your preferred quantities. We are offering small, medium and large promotional kit sizes. Participating libraries will receive instructions and a URL to order additional materials. All promotional materials are free of charge and you may re-order as often as you would like.

Please select this link to indicate your participation and order your Summer Reading 2013 materials:
Summer Reading 2013 Promotional Kits
·         Small – 1 cut-out standing display, 200 bookmarks, 100 entry cards
·         Medium – 2 cut-out standing displays, 350 bookmarks, 200 entry cards
·        Large– 3 cut-out standing displays, 500 bookmarks, 300 entry cardsSummer Reading 2013 drawing
Parents and grandparents have the opportunity to enter their children or grandchildren (ages 0-13) in a drawing to win $1,000 Edvest College Savings Plan scholarships and four tickets to the Packers Family Night game in early August (or a $30 Packer Pro Shop gift card if they prefer) – up to 20 winners will be selected. Each winner’s library location will receive a $500 matching grant – available only if your library location signed up for participation. Participating libraries also have the opportunity to win extra Family Night tickets and autographed Packer footballs in June for use in your own events during the summer.
To learn more, please contact your library system’s youth services consultant for full details. Follow up questions may be directed to the Edvest College Savings Plan and program manager Catherine Burdick at cburdick@tiaa-cref.org


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