Author: Elizabeth M. Timmins Library, Director, Muehl Public Library
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| Hands-on: playing a familiar tune with Boomwhackers! |
Thursday,
May 3, 2018
10:30-11:30
Explore
and Experiment with Science Kits!
Jen
Fait/Maria Hinners/Katherine Schoofs
Resource
mentioned in this breakout: Wisconsin Standards for Science @ https://dpi.wi.gov/science/standards
Three
different librarians at three different locations with three different
approaches definitely made for a wealth of phenomenal ideas in this session.
Circulating science kits were described. Topics ranged from birdwatching to
manga drawing. A science kit can be anything you want it to be. Make sure you
include a book or two. Emphasis is on including what is not traditionally found
in the home. And don’t get hung up when kits are returned with missing parts.
Passive programming in libraries can include kits for use on site.
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| Katharine (left) and Kelly (right) |
Thursday,
May 3, 2018
4:15-5:15
Marketing
on a Shoestring (or no string) Budget
Katharine
Clark and Kelly Allen
Resource
mentioned in this breakout: ALA Center for the Future of Libraries blog @ http://www.ala.org/tools/future/blog
The
presenters spoke about different tips for marketing that they use. CANVA for
flyers and MAILCHIMP for email campaigns were noted. The Rule of 7 is hearing
or reading something 7 times for it to imprint. So for whatever message we are
conveying it serves us well to send the message a minimum of 7 times.
Traditional modes of marketing do not have to mean boring. Fortune tellers
throughout the library are a great way to have people interact and take note of
an upcoming program. Another great idea is to have staff carry flyers with them
in the community and pass them out to patrons who may be interested in an
upcoming program. Think of ways to make multiple impressions. A thought was to
create a library welcome bag and one target audience could be new home buyers
in your community, for example.
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