Tuesday, February 5, 2013

Surprise! Book Bundle!

Our guest post today is from Minetta Lippert, Youth Services Librarian at Fort Atkinson's Dwight Foster Public Library

I am excited to see so many libraries displaying “blind date with a book” and other book bundles lately.  The Dwight Foster Public Library in Fort Atkinson just experimented with this idea in December (I borrowed the concept from the recent WLA conference session called “More Ways to Increase Circulation in Your Youth Department”) and our patrons loved it!  We wrapped groups of three juvenile books in holiday wrapping paper and encouraged families to check them out in addition to their other books.  The bundles contained random mixes of picture books and nonfiction that could appeal to a wide youth audience (including lots of books with “boring” covers but beautiful content).  All wrapped bundles featured a gift tag asking the lucky reader to return the materials by their due date so we could share them with more readers.

I could hardly wrap bundles fast enough!  Kids chose their own gift-like bundles, parents brought home bundles for their kids, and one eight-year-old boy made sure to bring home enough bundles for all his siblings.  In addition to boosting circulation numbers, the bundles were a fun way of generating excitement about books.  After all, who doesn’t love tearing off wrapping paper?  We heard many stories about kids begging to open their “gifts” in the car because they couldn’t wait the five minutes it would take to arrive at home.  Our staff also enjoyed teaching mesmerized kids about the magic of RFID.  Best of luck to everyone else’s book bundle endeavors.

7 comments:

librariane said...

Quick question: how did you actually check them out? Did each bundle get its own barcode?

Minetta said...

All of our books have RFID tags inside. The circulation desk and self-checkout stations have electronic readers that read the tags to check items in or out. We already had the RFID system in place, but it made it very simple to checkout book bundles because the reader could read the tags through the wrapping paper.

Anita said...

I saw this as a library promotion on Pinterest. I am glad to see someone has had success with it.

Kristin said...

Minetta, do you have any ideas for how to check out the books if you don't have RFID? Maybe a post it note on the back with the two or three barcode numbers taped to it?

Kristin said...

Minetta, do you have any ideas for how to check out the books if you don't have RFID? Maybe a post it note on the back with the two or three barcode numbers taped to it?

Marge Loch-Wouters said...

We are trying two lines of attack here: quick xerox the barcode and cut and paste on; and use an xacto knife to cut the wrapping around the barcode. We shall see....

Marge Loch-Wouters said...

Also other descriptions are here of the wrapped book concept http://bookshelvesofdoom.blogs.com/bookshelves_of_doom/2013/02/library-displays-blind-date-with-a-book.html