Wednesday, January 9, 2019

Milwaukee PL adapted brand logos to promote its services

“Your local library can provide you with free information and resources that match that of brands like YouTube, Spotify, Netflix, and more. The difference? Your subscription is free.” That’s the point the Milwaukee Public Library made earlier this fall when it hijacked those brands’ logos. In an effort to get people to reconsider what the library could do for them, MPL and creative shop BVK revamped the logos. Then it created print promotions with copy identifying the library’s similar offerings and posted the work at local restaurants and bars. The result? It worked...."

Read the full article HERE and see the images! 

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