We wrote this post waaaaay back in the "before times" - in early March before COVID-19 and fast changes in librarianship and our world hit. It languished in "drafts" over the past six months until we stumbled back on it recently. It's high time we published this post. Now, more than ever, we need to be on our A game with marketing as we navigate how to best serve our communities.
Thanks to the hardworking Wisconsin Public Library Systems Cohort, there is now a template to help libraries and library departments of all sizes create a coherent marketing plan.
The newly created template (a mere 15 pages packed with tips, guides and awesome resources) walks you through the process of creating a marketing plan that works for you no matter what size WI library you are.
Kudos to system developer cohort: Tovah Anderson, Lori Baumgart, Heather Fischer, Jill Fuller, Chad Glamann, Mark Ibach, Rebecca Kilde and Jamie Matczak.
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