Thursday, February 22, 2018

Webinar on Marketing Library Programs

Marketing Library Programs for Increased Impact (webinar)
Tuesday, February 27
1:00 - 2:00pm

Presented by: Sam Helmick, Public Service Librarian
Burlington Public Library; Burlington, IA
1 CEU

Increase your library’s impact by empowering patrons to contribute to the library marketing conversation. This session will give participants a hands-on look at how teens communicate with each other on social media and how to use social media to promote events.  Learn how to collect patron-driven content for more meaningful dialogue, how to better represent the diversity of your service population in marketing media and how to craft vibrant, engaging campaigns designed to move beyond the brick-and-mortar boundaries of your Library Space.   From traditional paper flyers to the newest social media tricks, we’ll help you level up your library’s marketing game. Platforms covered will include Snapchat, Facebook, Twitter, Instagram, and Tumblr.

Register

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