Showing posts with label Promotion. Show all posts
Showing posts with label Promotion. Show all posts

Sunday, October 5, 2025

Reading Rainbow Returns with a New (Familiar) Face

Photo from readingrainbow.com
 If you grew up on Reading Rainbow you'll be excited to learn that it's back! Like many nostalgic things, this could really only be successful with the right host, and I have to say, I think they nailed it! Mychal Threets took the reins as host when the show reboot aired on Saturday! It's been almost 20 years since the show stopped airing new episodes in 2006. 

In the announcement introducing Mychal as host, he said, "I am a reader, I am a librarian because LeVar Burton and Reading Rainbow so powerfully made us believe we belong in books, we belong everywhere."

To learn where to watch, and to read the full article, click here.

[Mychal Threets to Host Reading Rainbow Reboot. Yorio, Kara. October 1, 2025. slj.com] 

https://www.slj.com/story/newsfeatures/Mychal-Threets-To-Host-Reading-Rainbow-Reboot


Tuesday, September 2, 2025

Making Library Sign-up Month "More"


A recent post from NFLS' Nic News Weekly, Aug 29 edition, had a link to a super helpful blogpost: Rethinking Our Approach to Library Signup Month by Cordelia Anderson, a library consultant. Anderson proposes looking at all library card signup in a holistic way that can work year-round.

To read her great tips, please stop here.

Thursday, February 22, 2018

Webinar on Marketing Library Programs

Marketing Library Programs for Increased Impact (webinar)
Tuesday, February 27
1:00 - 2:00pm

Presented by: Sam Helmick, Public Service Librarian
Burlington Public Library; Burlington, IA
1 CEU

Increase your library’s impact by empowering patrons to contribute to the library marketing conversation. This session will give participants a hands-on look at how teens communicate with each other on social media and how to use social media to promote events.  Learn how to collect patron-driven content for more meaningful dialogue, how to better represent the diversity of your service population in marketing media and how to craft vibrant, engaging campaigns designed to move beyond the brick-and-mortar boundaries of your Library Space.   From traditional paper flyers to the newest social media tricks, we’ll help you level up your library’s marketing game. Platforms covered will include Snapchat, Facebook, Twitter, Instagram, and Tumblr.

Register

Wednesday, January 25, 2017

Monona Celebrates Books!

2016 Graduates of Monona's 1000 Books program
“We’re not teaching children how to read. We’re giving them the skills so that they will be ready to learn how to read,” said Karen Wendt, Youth Services Coordinator, Monona Library.

Monona Library hosted its 2nd annual Early Literacy "Play, Grow, & Read Party" along with its 1000 Books Before Kindergarten Graduation Party on January 22nd. It was a great success even though the event happened during a Packers playoff game!

Karen and her staff spend quite a bit of time marketing the 1000 Books program to insure its success.  Making connections with the 4K program at the schools and local childcare facilities that serve young children is one valuable avenue to promote the program.  Karen presents at staff meetings and parent events and distributes bookmarks to all 4k children. She recommends talking to everyone in the children’s area about the program.

All this hard work paid off with a successful event that was covered by the Wisconsin State Journal!  The article discusses 1000 Books Before Kindergarten program at Monona, which is sponsored by the Monona Library Foundation & Friends of Monona Public Library, along with details about the party. Karen’s awesome quote from above is from the article. It is also mentioned that other libraries host similar early literacy programs.

Thank you Karen and Monona Library for the getting the word out about the fun but important work libraries are doing!

Thursday, February 4, 2016

Early Literacy Calendars in Use

 Wondering about ways to use or distribute the YSS Early Literacy Calendar? Here are some ideas collected by Holly Storck-Post, Youth Services Coordinator, at Monroe Public Library.
  • I'm thinking about printing copies of the full calendar on cardstock, binding them with rings, and setting them out on the children's desk. Or I was also thinking about just giving out one month at a time, maybe stapling them to our library newsletter each month.
     
  • I use the Early Literacy Calendar to read the tips on the local radio.
     
  • I use it during storytime "Today's Early Literacy Tip for parents is....."
     
  • I have it on our website.
     
  • I put it in our eNewsletter, now and then.
     
  • I print out one month at a time and set it out at storytime and have it available in the children's room (we have a spinny thing with book lists) and I put one up on the wall too.
     
  • I highlight them in Storytime and try to do a couple of the activities in Storytime each month.
     
  • We’ve added the YSS Early Lit Calendar to the back of our monthly themed children’s newsletters.  We have copies of these available at our Youth Services Information Desk and patrons can freely take them.
If you have other tips to share with your youth services community, please send them along to me at scournoyer (at) mwfls (dot) org.

Monday, July 22, 2013

Music Music Everywhere

We often find ourselves highlighting books in programs - whether favorite book characters or authors or subjects.  The programs flow around our promotion of the wonderful books we have in the collection and the books (hopefully) head home with the kids.

But are we doing the same promotion with the music CDs in our collections?

Ann at sotomorrow blog has a great post highlighting ways that she promotes her CD collection in her storytimes.  It's got me inspired!

Monday, April 29, 2013

CSLP Winning Teen Videos & an Interview with Wisconsin's Winning Director



The Collaborative Summer Library Program (CSLP) has officially announced the winners of the 2013 Teen Video Challenge--look here for a videos from winners for each state.  Wisconsin can be proud of their entry, made by a group of teens from Eau Claire. Check it out!  Clocking in at just under a minute, this would be a terrific tool to use during school visits, on your Facebook page, or any number of other ways.

Too bad no one had any fun making this movie!
I was fascinated that a group of high school students could come up with such a clever, well-produced film and I wanted to find out more.  I interviewed the director and editor of this video, Tedd Piper, a high school senior at Eau Claire Memorial High School (and a heck of a swell guy).


How long have you been making films?  I've been making films for about 5 years, ever since I made a video for my 8th grade English class and decided I really enjoyed it.

Tell me a little bit about the group you made the film with—have you worked together a lot before? 
The group I work with (we call ourselves "Unconventional Operations")* is made up of friends I've made over the years in the school's Film Club. We've become good friends and work very well together, they're very creative and open minded which takes away the stress of working on set and makes it a much more exciting experience. When we're working on a project we typically divide up the jobs based on our interests. For instance, I prefer directing and cinematography while Caleb Kamrath enjoys acting and writing. Although we each have our typical roles, everyone contributes creatively.

How long did it take you to make this film (including everything from writing to filming to editing)?
 All in all it took us roughly six weeks to make this short. Coming up with ideas, writing and planning was about a two week process, we filmed on 3 different days for 2-4 hours each, and then spent a couple nights editing to turn it in another two weeks after that. Thankfully we were able to spread things out since we had over a month to make such a short video, which kept us from feeling rushed and allowed us to have more fun.

What was the process like for this film?  
When I told everyone about the contest I asked them to come up with some ideas and gave them about a week to mull it over. I was the first to propose an idea, one that I had within five minutes of hearing of the contest, and that's what ended up becoming the final product. Everyone accepted it right away and didn't offer up any other ideas so I wrote up a quick script and shared it with them. At the time the scenes in the middle that happen during the voice over were written in the script as simply: "A montage of fantastical book-like scenes". Or something like that. I let everyone else pitch ideas for what those scenes could be and we picked out the ones we thought would work best. After that we did something very unusual for us: we stuck to the plan.

If a librarian was going to encourage film-making in their library, what equipment and other resources do you think they would want to purchase? 
Film making can very easily become very expensive, even at our extremely low budget amateur level. At the very basic level all you need is a camera, a tripod, and editing software. That's all you need to start making movies, as long as there's effort and creativity behind it you can create good stuff with just that. 

Any camera from just a couple hundred dollars to over a thousand will work just fine, with the more expensive ones obviously providing better quality video and sound as well as more creative features. We use a $700 Canon t3i, a camera that is actually made for photography, but because of the features it has, it allows us to create shots that look as good as higher end cameras at a much lower cost. 

Most computers come with very basic video editing software pre-installed, such as Windows Movie Maker. While these can work just fine, they are very limiting and don't offer very much creative flexibility. I'd recommend something like Sony Vegas or Cyberlink Powerdirector,  which have versions for relatively cheap and offer more power.

Is this group interested in making more promotional films for libraries?
 We're very interested in making more films for libraries! We love what we do and if we can use it to benefit something as important as public libraries, then that's even better! 

Anything else you want to tell us about this film?
We had a great time working on our entry to the Teen Video Contest, and have really appreciated how well it was received. We were astounded at how much it was passed around and talked about, it has definitely helped get us out there and recognized, which is very important for filmmakers. We're super thankful to the judges and the CSLP for choosing us as the winners of Wisconsin!


Still from the film

*Other group members include Caleb Kamrath, Cole Anderson, Jaiden Deutschlander, Zach Staads, Alex Kolb, and Ethan Stewart, with some other friends lending a hand when we need them.

Wednesday, October 22, 2008

Patron Attraction

The title of this post is not referring to that cute guy or girl who you noticed in the stacks the other day, but rather is the beginning of a question: what's your best method to attract patrons? Do you use conventional methods (school visits, newspaper blurbs, word-of-mouth, etc.)? Or do you have a secret up your sleeve?

And what about those more controversial methods? Check out this article from the NY Times:

New York Region
Urban Fiction Goes From Streets to Public Libraries
By ANNE BARNARD
Published: October 23, 2008
Many libraries are embracing a sometimes controversial genre of “street lit” in an effort to attract new readers.

Let's use the comments section to discuss!